Voting via Twitter, you can prevent one of the bottom three singers from going home. Here’s how it works: During the live broadcast, host Carson Daly will give a signal for viewers to start casting their votes. For five minutes only, you can save your artists by tweeting their official keyword (which is their first name) with hashtag #VoiceSave
Leveraging the synergies of paid & earned media
Increasing viewer engagement
Managing regional differences
Paving the way for the future of earned media
What do you think? Could this change the course of earned media marketing, or is this just another Twitter gimmick?