Let’s take a look at a few New Release campaigns that have come across my radar. The good, the bad, and the ugly; it’s all here.
1) It was an inauthentic “Like” grab: At no point did I feel motivated or engaged by the campaign. It didn’t even attempt to pretend to be looking for engagement or loyalty. It simply called out for “Likes”, which as most marketers should have realized by now, don’t always equate to much equity.
2) It was too easy to bypass the requirements: Once one person liked and shared the page, they had access to an image that could be easily copied and shared across the web. Why jump through hoops to gain access to the album cover when you could Google it at this point? This made it impossible for the actual campaign to go viral.
What other campaigns have you seen kicking around? Which ones blew you away with innovation and which ones fizzled?