WHAT'S GOING ON WITH OUR PRIVACY?
Most recently, both Google and Facebook have made significant changes to how they handle your privacy and it's had users up in arms. From Facebook's new Graph Search that allows you to narrow in on someone as defined as a "Mother of Jews who like Bacon", to the recent removal of the privacy feature that allows you to hide your timeline from searches, we're becoming more searchable and less capable of protecting our data. I'm still grappling with how to handle the fact that a privacy setting I've had in place for 6 years will now be gone, thanks to the friendly notification seen below.
WHAT IS A MARKETER TO DO?
Companies can fight back by showing consumers how aggregating their data or even photographing their homes for Google Maps, can provide them with value. Google has already caught on, creating this heartwarming advertisement about a man who found his long-lost family by exploring his home town via Google Maps.
The point isn't that these companies should exploit there users, but amidst the privacy war that they must wage against, they can be smart about how they leverage positive stories about the power of their data and network capabilities.
WHAT'S YOUR TAKE?
Feel free to share your thoughts or own examples in the comments.