Digital marketing has opened new doors, allowing creative marketers to decrease their paid media spend through effective earned media. What’s one of the most exciting tools available to them? The viral video. Effective branded viral videos are a blend of both science and art, and allow consumers to engage with the brand in new ways. But what makes a video “viral-worthy” anyways, and how can your brand tip the odds better in your favour?
When you think sexy, digital marketing, you're typically drawn to extremely creative campaigns like Samsung's Virtual Line for the release of the new Samsung Galaxy S4. That being said, it's not always the sexy that's effective.
A powerful search marketing approach can benefit your company and help grow the business. Paid search is one way of drawing consumer's into your website through the use of products like Google AdWords, but you've also got the option of Organic SEO that is a more cost-effective approach to driving traffic to your website.